Many of the world's largest and most recognisable consumer service brands would describe themselves, in conversation if not on billboards, as 'technology' businesses. Their online platforms and algorithms may 'connect' 'users' and 'consumers' with 'suppliers' and 'distributors'. The service company doesn't own the thing you're buying; they're a conduit. For that reason you could reasonably argue that they're giving you access to their network of vendors - whether that is priv